Art of the Title

Art of the title (The Inner Working)

• Inner Workings are all of the techniques used in films and opening sequences.

• The Inner Working "Art of the title" article explains that title sequences although they have similar themes if they are in the same genre some opening sequence not don't just focus on a specific genre but also try to break the boundaries of film genres by incorporating original ideas which may not stereotypical in relation to the genre and therefore are different to other types of opening sequences in the same genre. 
• The writer then goes on to say about the use of techniques in opening sequences and how it effects opening sequences and goes on to give examples of techniques (Close-Up's and Overlapping Imagery') used in opening sequences regularly.
• The article then states that people now enjoy both mechanical (animation etc,) and organic (simple shot without animation or effects added,) and sometimes in films they are either used separately or together side by side.
• Talking about the opening titles of films, the writer say that title designs are a place where certain qualities such as graphic and technical techniques such as animations are a good place to use these effects as it can show different,extraordinary and abstract qualities which the audience find intriguing as it is something which is not seen in everyday life.
• It is then said that although 'Inner Workings' are not genre specific and are use by a wide range of genres it is mostly used by sci-fi's and fantasy films.)