Ident Reasearch 1 (Another Genre)

IDENT RESEARCH 1 (another genre)

Walt Disney Productions 

Font/Typeface 

• Font of the text 'Walt Disney' is written in a childlike manner (Informal and Curley,) in order to create a childlike feel for the film which is the main target audience for Disney films so therefore the audience can relate to the childlike and 'fun' writing but it also had elements of intertextuality with the actual films as they are also often fun and childlike

Castle 

• especially chosen for the target audience of children, the castle represents a sense of imagination and fantasy which both once again have intertextuality and relevance to Disney films but also is what the target audience of children often think about (imagination and fantasy) which is why it has been used by the Disney company.
• castle location gives sense of power and royalty as the castle is isolated with plenty of landscape. This is in reference to the power and royalty which is often presented within Disney films (intertextuality)

Colours

Many of the castles colours connote a sense of happiness :

• The colours are fairly bright and colorful in the Disney indent as this creates a sense of happiness even though it is obviously becoming closer to evening the happiness is still present. 
• The pink sky also suggests and sunny day the next day which therefore is also a reference that the next day will be happy as happiness is a connotation of sun. 
• the castle is also very bright and lit up suggesting happiness once more 

Happiness is often a connotation of children also, so the indent has been designed to be both in reference to the happiness of the Disney films and happiness of the main target audience of children.