Evaluation 4

Who would be the audience for your media product?

The original certification of our film was a 12 rating as we thought this would be an appropriate age rating due to the psychological content being quite intense as well as some of the themes being quite confusing anyway for a stereotypical 12 year old as the entire film narrative can be quite confusing. Therefore even without the psychological content it would be inappropriate.

During the research stage of the coursework task I researched a number of different films such as :

   

All of the films above were certificated in an age range from PG-13-18. The film seven was branded as a 15 age rating like our product. Personally after reflecting on other media products such as this one I believe we should not have put our age certificate at such a high level however my group and other audience feedback members disagreed with this.

During our questionnaires we asked a range of age groups about their what they would expect and like to see within a thriller film. Our survey was categorised into 3 age ranges (13-15,16-18,19-25)

The age bracket who's results we based our work on the most were the 13-15 to a certain degree but mainly the 16-18 age group as this is the first age grou where our certification rating covers all the ages.)

Our results showed that our target audience would be interested in Psychological Thrillers as apposed to Violent Thrillers therefore we used this element in our work as well as it overall being more interesting for the narrative and many thought a thriller film should feature a death however we believed that the combination of a death and experimentation would be too much to put into an opening sequence.

Therefore our target audience is of people of both genders as it is not gender specific who like stereotypical connotations of psychological thrillers (as explained in Question 5) and is of a 15 age rating.